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28 March 2024

Two young Emiratis’ social travelling takes Internet by storm

Mohamed and Peyman Al Awadhi (SUPPLIED)

Published
By Staff

Redefining the tourism, two young Emiratis have pioneered social travelling which took the Internet by storm.

The two Al Awadhi brothers – Mohamed and Peyman – have travelled 34,703 miles, 44 days on road, 73 hours 10 minutes in the air, across three continents.

Within a span of just five weeks, the brothers have over 100,000 followers on social media.

During this journey they experienced all that you can imagine - capitalizing on the social media platform by taking help to locate the best restaurants, landmarks and historical sites from their over 100,000 followers on social networking websites such as Google+, Youtube, Facebook, Twitter and other major platforms.

The young Emiratis are taking their Peeta Planet travel series on air following support from Dubai Media Incorporated’s Dubai One channel.

The announcement of the program, and exclusive behind the scenes footage was previewed by DMI senior executives and official partners - Google and InterContinental Hotels Group, along with a crowd of international and local media.

Sarah Al Jarman, Dubai One Channel Manager, noted that Dubai One is always eager to support innovative content creation on the channel and over the years has seen massive success in the channel’s homegrown shows among both local and regional viewers.

“DMI is very keen on looking at ways in which traditional media and new media come to life. There have been several initiatives both on air and through Dubai One’s digital platforms that have helped merge various media outlets together and have created content for the channel,” Al Jaraman said.

She also added that the program is the brainchild of the Al Awadhi brothers and that the channel is keen on supporting young Emirati talent and their creativities ambitions. “The development of local talent contributes to enhancing and improving the local and Arab media production industry in Dubai and the UAE in particular” she said.

Peeta Planet showcases human experiences as the brothers travel around the world, in their national Emiraiti wear, meeting aspiring trendsetters and connecting with various cultures. The show is based on the interactions and suggestions of followers and members of the digital world who submitt their suggestions and offer their insights on where to go, what to eat and who to meet while traveling.  The show strives to highlight non-traditional forms of traveling and encourages followers to “social travel” or to connect with like-minded interests for new travel experiences.

Dubai One partnered with Google to arm the Peeta Planet team with all the Google tools that help make travel seamless - from Maps and Google Translate to finding local food havens on Zagat. The Peeta Planet team has been sharing its experiences through video and social channels, such as YouTube and Google+, to reach audiences through the web.

Today everything is about social and mobile, so it’s no surprise that travel is heading in that same direction.  Peeta Planet is a breakthrough social travel TV show, influenced and directed by its followers and fans. Google is excited to be a part of the journey providing a "digital" concierge to help with everything travelers need or want to share through the web, said Maha Abouelenein, Head of Communications for Google in MENA.

The show has received great enthusiasm towards the content of the new episodes and behind the scenes footage as well as the social media content that is already live on Google+, Youtube, Twitter and Facebook.

Premiering on April 17, the show will be at prime time every Wednesday at 21:00 UAE and 17:00 GMT.

All shows can also be viewed on Dubai One’s www.dmi.ae/dubaione and exclusive webisodes are featured on dmi.ae/dubaione/peetaplanet

Here are some interesting statistics about Al Awadhi brothers:

·  44 days on the road; 23 days to go!

·  34,703 miles traveled; 25,136 miles to go!

·  73 hours 10 minutes in the air; 56 hours 35 minutes to go!

·  3 continents down; 3 to go!

·  Timezones visited to date: 8 (total: 11)

·  Timezones crossed to date: 9 (total: 17)

·  Airports to date: 9 (total: 16)

·  74 pieces of equipment carried (72.8 kilos)

·  154.4 total kilos of luggage checked for 8 people, give or take souvenirs

·  36 total visas obtained for travel

·  33 different local phone numbers issued

·  52 different hotel rooms occupied in 10 hotels to date (70 rooms in 17 hotels total)