The world’s most expensive ‘edible’ cupcake has gone on sale at the newly launched Bloomsbury’s outlet at The Dubai Mall.

The ‘masterpiece’ cupcake, named The Golden Phoenix, is only available at The Dubai Mall outlet of the boutique café and is valued at $1,010 (Dh3,700) and presented on a 24-carat gold Empire Morning Cake Stand with Cloch by Villari.

The concept of Bloomsbury’s was created by Shafeena Yusuff Ali, daughter of Yusuff Ali MA, Chairman of the EMKE group, which also owns and operated the Lulu chain of hypermarkets and supermarkets in the Gulf region.

The Dubai Mall outlet of the café officially opened on June 28, 2012, marking the one-year anniversary of Bloomsbury’s, which first opened its doors to food lovers last year in Abu Dhabi.

According to the media statement issued by the café, the unveiling of The Golden Phoenix presentation on Thursday evening exceeded Dh100,000 ($28,000).

Curiosity about the world’s most expensive ‘edible’ cupcake started at the beginning of June when Shafeena Yusuff Ali announced that she wanted to attempt the daring task.

She apparently spent weeks perfecting the taste of the recipe and decor of the cupcake and finalised the top five most expensive, tasteful ingredients.

 •         Flour - Doves organic flour from the United Kingdom

 •         Butter - Rachels organic butter from the United Kingdom

 •         Chocolate - Premium Amedei Porcelena cocoa from Italy

 •         Vanilla Beans - Gold Ugandan high quality vanilla beans

 •         Edible Gold Sheet - 23 carat gold

Vinay Lall, General Manager of Tablez Food Company, said: “We are really excited to have unveiled the most expensive ‘edible’ cupcake in the world. We have seen people attempt the most expensive cupcakes before, however those cupcakes are not edible as they are incrusted with diamonds and other components.”

Other brands under the Tablez Food Company include Peppermill (Dubai), De Thali (Abu Dhabi), Tanjara (Abu Dhabi) and soon to come a unique concept Chai Biscoot.