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19 March 2024

Yas Island comes to Dubai – for 12 months

Published
By Staff

The excitement of Yas Island is now in Dubai. For the next 12 months, residents and visitors to Dubai will be able to enjoy the much loved attractions from Yas Island’s Ferrari World Abu Dhabi and Yas Waterworld while realising how close the world-class destination really is.

Travellers on Sheikh Zayed Road will surely not miss the city’s first destination 3D billboard display towering over Dubai between Mall of the Emirates and Dubai Mall.

The 3D display showcases the most iconic rides in the region, from the world’s fastest rollercoaster, Formula Rossa, to Yas Waterworld’s Dawwama, the world’s largest tornado ride, and features a giant arrow pointing the way to Yas Island and close proximity to Dubai.

“The creation of this innovative fixture was motivated by the desire to further encourage the visitors and residents of Dubai to look next door for their big adventure. This display is part of Yas Island’s commitment to further increase local tourism within the UAE and to promote Yas Island with friends, family and business travellers also enjoying Dubai,” said Jida Itani, Senior Coordinator of  Yas Island Destination Management.

Abu Dhabi has seen a 33 per cent growth in tourism from residents of the UAE over the past year. Figures provided by the Abu Dhabi Tourism Authority show that UAE residents are now shifting away from the traditional overseas vacations, and interested in taking vacations close to home, motivating Yas Island to further engage its most important audience.

It is anticipated that more than 450,000 vehicles will pass the unique 3D display each day, presenting an unparalleled opportunity to engage the young and young at heart. The 3D display, visible from more than a kilometre away, is 12 metres high and 40 metres long and measures 480 square metres in total.

Yas Island hosts Yas Waterworld Abu Dhabi, the UAE's first mega waterpark, and the first and only Ferrari-branded theme park in the world, Ferrari World Abu Dhabi.