Following directives issued by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into a dazzling open air gallery, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, has directed the immediate implementation of the first phase of projects carried out by Brand Dubai in this regard.
Sheikh Hamdan bin Mohammed also instructed that the timeline specified for completing these projects be adhered to and all essentials that guarantee swift implementations be provided so as to achieve the objectives set out by Brand Dubai in order to emphasis Dubai’s rich experience in development and innovation.
Sheikh Hamdan’s directives came during his visit to the headquarters of the Government of Dubai Media Office, GDMO, where he viewed latest projects of Brand Dubai, the inaugural venture of GDMO tasked with proposing novel initiatives that will highlight the city’s unique character as the world’s most developed and fastest growing cities and reflect its experience and achievements in all fields.
Sheikh Hamdan was briefed by Director General of the Government of Dubai Media Office, Mona Ghanim Al Marri, about the objectives laid out by Brand Dubai in accordance with the vision of Sheikh Mohammed bin Rashid.
Lauding the brilliant and innovative ideas proposed, Sheikh Hamdan underscored the importance of particulars as these form the core of distinction. Sheikh Hamdan also directed emphasis on the cultural aspect of Dubai in Brand Dubai’s projects, affirming that the richness of UAE's cultural heritage is the fountain for our creativity and therefore it is ought to be nurtured.
Sheikh Hamdan bin Mohammed also listened as Director of Communication and Innovation, Noora Al Abbar, and her team presented Brand Dubai’s proposed projects which will be implemented in collaboration with a number of government and semi-government departments and private institutions across the emirates, in participation of a number of artists.
Commending the creativity manifested in the proposed projects and the talents behind them, Sheikh Hamdan affirmed that capturing the essence of civilisation in the city of Dubai will be through the coupling the modern image of UAE with the its cultural inheritance, thus portraying a city that is Arab by identity but universal in spirit.
Recently, 'Dubai Speaks to You', an initiative of Brand Dubai, launched its inaugural project of a giant mural to cover the hoardings of the construction site of Union House in Jumeirah Road. The project, endorsed by Sheikh Mohammed bin Rashid, documents an important phase in the history of UAE and marks the birthplace of the United Arab Emirates 43 years ago.
Brand Dubai’s projects will be implemented in several locations in the city such as the public places, beaches, walking and cycling trails, parking lots, etc.