Mohammed launches 'The Nation Brand’ design contest

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, announced on Sunday the launch of a country-wide contest to design the 'Nation Brand'.

The historic visual identity contest launched under the motto 'The Nation Brand Contest: Be part of the UAE history' will attract the country's talented youth to participate.

The Nation Brand will depict the country's values, characteristics as well as the culture of its people for the purpose of using it in all promotional efforts of the UAE internally and externally. The Nation Brand will unify and strengthen these efforts and serve the UAE's supreme strategic objectives.

In an expression of his faith in the talents and creativity of the nation's youth to design genuine brands reflecting the spirit and characteristics of the UAE, Sheikh Mohammed has urged university students to participate by sending their contributions to his official website.

The best design will subsequently be adopted to be used in thousands of promotional materials within the UAE and abroad.

The Nation Brand will be easy to remember as it will be vibrant and expressive about the UAE as a modern, dynamic and prosperous nation that enjoys stability and progress and is characterised by tolerance.

It will also reflect the characteristics of the UAE as a country that adheres to authentic values derived from the heritage and history and will speak of its people as ambitious who look towards the future.

The Nation Brand will also depict the country that has assumed global reputation as a major tourist destination and an economic centre that links the East with the West.

Sheikh Mohammed had discussed the idea of the Nation Brand with Cabinet members during a recent retreat meeting in Liwa in the Western Region.

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