Xbox One vs PS4: UAE gamers on pause alert... let the war begin

UAE sales of gaming consoles has dropped significantly as gamers await the arrival of the latest Playstation 4 and Xbox One, industry executives told this website.

“Sales usually pick up here during Gitex, but it failed to do so this year. Overall, it has been down during the last two to three months,” said Nadeem Khanzadah, Head of Retail, Jumbo Electronics.

According to some enthusiasts, lack of attractive pricing strategy and aggressive marketing has even failed to convert new enthusiasts into potential customers.

The UAE release date for Sony PS4 is December 13.

Last week, Sony kicked off what will be the biggest console showdown in recent history with its release of this commercial for the PS4 on YouTube (2.8 million views).

According to market research firm NPD Group, the Xbox 360 console lost the number one spot to the PS3 after almost 32 weeks of being the market leader.

According to reports, the sales push was thanks to ‘PS3 Super Slim 500 GB Grand Theft Auto V Bundle’.

However, the report said the Xbox is still more popular among online gamers despite its paid service.

The ‘Online Gaming’ report for 2013 by NPD found that nearly 50 per cent of online gamers favoured the Xbox 360.

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