Now play while using tinkle room with 'Toylet'

Sega debuts urinal game targeting Japanese men

Perhaps it should have been called the wee - but then again, that would be too similar to Nintendo's hit gaming console, the Wii.

So veteran video game maker Sega settled for the "Toylet", a game that targets Japanese men whenever they need, well, a bladder download.

Users target a sensor inside the urinal, which measures download volume and speed.

Sega's software then matches that information to a selection of five video games, like answering quiz questions, or perhaps something racier.

Initially meant for younger males, the game has found an unlikely place with older pub-crawling Japanese men.

It is weird but the game is catching on and people look forward to standing there and seeing how much unrine comes out.

In fact the game has been so well received, the Yourounotaki pub chain rolled out the devices at its branches nationwide.

The chain says all the careful aiming makes for cleaner toilets.

Sega game producer Hirotaka Machida says it took three years to develop the final product.

One of the planners wondered whether he could turn urine, into a game. After putting their heads together, they came up with the concept- men have their own built-in games controllers. So they thought of making some games using those.

At $2,000 each (150,000 Yen), the Toylet does not come cheap.

Machida says the console isn't meant to be a mass market product, and is now aimed squarely at the country's older and increasingly greying male population.

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