Emaar chief launches not-for-profit real estate educational Institute

Mohamed Alabbar, Chairman of Emaar Properties, today unveiled plans for the region’s first not-for-profit “real estate” educational Institute to provide training for developing a talented pool of senior managers and professionals in the real estate sector.

The centre of excellence, fully funded by Alabbar, will provide training and educational programmes that covers theoretical and practical training by drawing on real-world case studies.

Based on his personal contribution and leading role in making Dubai a global city, Alabbar seeks to put his knowledge and extensive experience to the service of the UAE, especially in the real estate sector by mentoring the new generation of professionals. In addition to visiting professors from the world’s renowned universities as well as several highly successful personalities who have proved their competencies in the property sector, Alabbar will personally conduct lectures on a wide range of specialised topics.

Alabbar said that when he entered the real estate sector, he did not have ample expertise, but has now gained a keen understanding of the sector across all global markets.

The institute will structure its curriculum to cover all aspects of real estate development and management as Alabbar will personally identify the case studies based on his experience in delivering world-class projects developed by Emaar.

The institute will target all real estate professionals from across the region including those who work in property development companies and financial entities. It also places a special focus on entrepreneurs as well as professionals from regulatory and governmental entities active in real estate and infrastructure development.

In the first phase, the institute will offer short-term training courses covering a wide spectrum of real estate development practices including sectors such as residential and commercial real estate, retail & malls and hospitality projects.

The curriculum will include:

•             Design: specialised short-term courses on the design aspects of real estate projects, especially aesthetics, sustainable design and modern architecture

•             Masterplan Development: dedicated to large-scale masterplan, challenges associated with it and steps to overcome them

•             Financial Viability: courses that tackle the practical aspects of a project’s financial viability, funding options and valuation 

•             Marketing: courses that focus on brand development and marketing

•             Customer Relation Management: courses on the importance of listening to customers and customer service management

•             Hospitality: courses that span all aspects of development, asset management, operations in the hospitality sector 

•             Shopping Malls: courses about development, management, operations of malls and retail centres

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