jQuery.fn.liScroll = function(settings) {
	settings = jQuery.extend({travelocity: 0.07, rtl: false}, settings);
	return this.each(function() {
		var $strip = jQuery(this);
		$strip.addClass("newsticker")
		$strip.show();
		var stripWidth = 0;
		var $mask = $strip.wrap("<div class='mask'></div>");
		var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");
		var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width
		$strip.find("li").each(function(i) {
			stripWidth += jQuery(this, i).width();
		});
		$strip.width(stripWidth);
		var defTiming = stripWidth/settings.travelocity;
		var totalTravel = stripWidth+containerWidth;
		function scrollnews(spazio, tempo, rtl){
			if(!rtl) {
				$strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming, rtl);});
			}
			else {
				$strip.animate({right: '-='+ spazio}, tempo, "linear", function(){$strip.css("right", containerWidth); scrollnews(totalTravel, defTiming, rtl);});
			}
		}
		scrollnews(totalTravel, defTiming, settings.rtl);
		$strip.hover(function(){
				jQuery(this).stop();
			},
			function(){
				var offset = jQuery(this).offset();
				var residualSpace = offset.left + stripWidth;
				var residualTime = residualSpace/settings.travelocity;
				scrollnews(residualSpace, residualTime, settings.rtl);
			}
		);
	});
};