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28 March 2024

Dubai Rugby Sevens gets official anthem

Dubai-based rock band Juliana Down were commissioned to write the anthem. (FILE)

Published
By Staff

For the first time in its 42-year-history, organisers of the Emirates Airline Dubai Rugby Sevens announced the release of an official tournament anthem.

Dubai-based rock band Juliana Down were commissioned to write the anthem – which will become synonymous with the annual event which takes place from December 1 to 3 this year.

The anthem, ‘Your Time is Now’ will debut on Dubai 92 on Wednesday morning (October 26) on the Catboy and Geordiebird Breakfast Show, just after 7.30am.

“This is an exciting new addition to the tournament this year and we are thrilled with the anthem that Juliana Down have composed,” said tournament director Jim Fitzsimons.

“The lyrics of the anthem really sum up the battle that will take place on the pitch while also bringing in a great crowd element and encapsulating the fantastic atmosphere of the event. I have no doubt the public are going to really enjoy the song as it becomes a part of this wonderful event,” he added.

Dia Hassan, lead singer of Juliana Down said: "We are all huge fans of the Emirates Airline Dubai Rugby Sevens, so to be part of this year’s tournament in this unique way is something we are all very excited about.

"As regular attendees to the Emirates Airline Dubai Rugby Sevens we know that this is the biggest party weekend in the city, and 'Your Time Is Now' has been written specifically with this in mind, and to get absolutely everyone involved in the atmosphere of the tournament," he added.

Currently based in Dubai, Juliana Down is a multinational rock band with a truly international sound. They have opened for a number of international artists including Justin Timberlake, Guns N’ Roses, Muse and Maroon 5. In April 2011 they released their album ‘Empires’ which in its first week shot to number 3 in the Virgin sales charts.

The band is: Dia Hassan (Vocals/Guitar), Sari Ramadan (Guitars), Andrew Gibson (Bass), Lionel Fernandes (Keyboards) and James Sinclair (Drums).

The official anthem will be played on ARN’s radio stations in the build up to the tournament, as well as featuring on the event’s social media platforms and the band will be performing the song live at Rugby Rock at the Emirates Airline Dubai Rugby Sevens on December 1.

The public will also have a chance to star in the official music video for the anthem. Details will be distributed in due course.

For more information on Juliana Down, log on to: www.julianadown.net

For more information, to download the anthem (from 8am on Wednesday morning) and to buy tickets to the Emirates Airline Dubai Rugby Sevens, which is the second leg of the HSBC Sevens World Series, log on to www.dubairugby7s.com