Toni Braxton to perform on World Cup night

The Meydan Group and Atelier Live are to bring international recording artist Toni Braxton to perform in concert at the spectacular closing event of the Dubai World Cup on March 31, it was announced.

The Dubai World Cup recognised as the world’s richest day in racing promises to continue the tradition of great entertainment that adds to the spectacle of the biggest event on the Dubai calendar.

Alchemy Project, under Atelier Live brand is known for bringing amazing talent to the region including Leona Lewis, Ne-Yo, Taio Cruz, The Pussycat Dolls and many more.

This partnership with Meydan and Dubai World Cup is an exciting venture, and the selection of Toni Braxon to close the racing programme with a show live in concert was a fantastic choice to match the diverse audience who will be at the World Cup. This live concert is brought by Atelier Live, a development by the award winning Atelier brand, part of Alchemy Project Group.

Mac.s.Far,Managing director of Alchemy Project and creator of the brand 'Atelier' said in a statement: "We are extremely excited to be a part of Dubai World Cup which by far is the biggest calendar event in the UAE. We are extremely excited to host the legendary Toni Braxton for the first time in UAE, under the Atelier Live brand which focuses on the Live Performance element in the entertainment industry. All we can say about this happening is that tickets will sell out very fast and we advise the fans to get their tickets as soon as they can, since this will be an indelible night and a concert to remember by.

"Toni Braxton is a global superstar. She has sold over 40 million records worldwide, has won six Grammy Awards and also five Billboard Music Awards. Her hit singles 'Unbreak My Heart', 'Another Sad Love Song', 'Breathe Again', 'He Wasn’t Man Enough' and many more are well known and loved songs by all ages."

Frank Gabriel Jr, CEO of Dubai Racing Club added: “Toni Braxton has a world-wide reputation for great music and performances that will be a great entertaining end to the prestige and glamour of the Dubai World Cup. We are pleased to offer this performance as the closing show for the 17th running of the Dubai World Cup. Not only do we look forward to a great day of international racing, but also an impressive performance by a renowned international performer.”

Apron View Tickets at Dh350 per person are available now for the Dubai World Cup Day with all attendees to gain entrance to the Toni Braxton closing concert. Dubai World Cup tickets can be purchased by contacting the badge office at: +971 4327 2110 or badgeoffice@dubairacingclub.com or visit www.meydan.ae

In addition, to keep the party going, the famous Dirtcaps DJ will be flown in from Amsterdam to play into the night. Local DJs will also feature so that the party will carry on in style.

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