Arab Advisors new surveys reveal that smartphones constitute 43.7 per cent of total cellular handsets in the UAE, 54.6 per cent of total handsets in Saudi and 41.6 per cent in Jordan.
A new Arab Advisors Group’s survey of cellular users in the UAE revealed that BlackBerry leads with 51 per cent share of smartphones operating systems (calculated based on handsets’ brands). iOS (iPhone) ranked second while Symbian came in third.
Smartphone users prefer the English language for their applications.
Respondents were randomly called through a randomly generated table of cellular phone numbers for each of the two cellular operators in the UAE – etisalat and du. The survey results encompass answers from 750 cellular users that passed rigorous quality control checks.
“The survey revealed that 60 per cent and 50 per cent of iPhone and Blackberry users, respectively, use applications through their smartphones, while only 37 per cent of Symbian smartphone users use applications. 90 per cent of those who use applications prefer the applications in the English language, where only 8.2 per cent of the respondents prefer the Arabic language,” said Mrs. Faten Bader, Arab Advisors Senior Research Analyst.
"The survey also probed the tablets available among the cellular users. The survey revealed amongst houses that have tablets, Apple’s iPad leads by a wide margin.” Mrs. Bader added.