Brand Dubai to feature non-traditional innovative initiatives

Brand Dubai team has announced to launch a series of important initiatives to highlight the innovative components of the Dubai developmental experience through implementation of a set of innovative ideas in many areas across the emirate of Dubai.

The initiatives and projects will be conducted in cooperation with talented youth to feature in attractive areas of the emirate.

The team said the initiatives and projects will coincide with the events set to be hosted by Dubai, noting that the Brand Dubai will focus on innovation and nontraditional ideas.

Brand Dubai initiatives combine innovation along with contemporary insights and originality. It will promote community awareness about the creative abilities produced by the unique nature of the city with its wide range of cultures, offering one of the best modes of coexistence among human beings, irrespective of the diversity of cultural backgrounds.

Muna Ghanem Al Marri, Director-General of Dubai Government Media Office, said the idea was derived from the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, on future, and his continuous directives on the innovation and creativity, being tools for upgrading the development process. "So our office was keen to translate those directives and values into an innovative project that highlights our progress and unique experience behind the success," she added.