Al-Futtaim expands Watch House to Wafi Mall

Al-Futtaim Watches & Jewellery has opened its latest The Watch House outlet in Wafi Mall, Dubai.

The store was inaugurated by Thomas Dotzek, Senior General Manager, Al-Futtaim Watches & Jewellery and Paul Delaoutre, President - Retail, Al-Futtaim Group, and was attended by other members.

Dotzek said: “The Watch House at Wafi Mall is unique and is the first of its kind in the UAE. The store layout consists of an aesthetically designed SIS concept for our luxury brands. Moreover, our store also has the state of the art LED lighting system tailored to highlight our products more. We are delighted that all of our stores located in major malls will soon be integrated with our latest store look and philosophy.”

The new concept store will be the first of many to incorporate the theme of Al-Futtaim Watches & Jewellery’s store-in-store (SIS) concept for key luxury brands. This concept would allow major brands within the industry run personalised areas specific to themselves within the larger area of The Watch House. The store has also been designed to utilise a new prototype LED lighting system making it environmentally friendly.

Currently, Al-Futtaim Watches & Jewellery are sole agents of global brands such as Seiko, Raymond Weil, Fossil, Esprit, Alba, Westar and Kolber. It also offers customers watches by Adidas, Puma, Emporio Armani, Casio, Guess, DKNY, Michael Kors, Skagen, Elle and Armani Exchange amongst others. In addition to these existing brands, the new outlet of The Watch House in Wafi Mall also introduces Bedat & Co., a Swiss made luxury brand exclusively for women, enhancing the quality of the existing portfolio. The new store layout design creates a seamless and satisfying experience for the customer, with clear definition between luxury and fashion brands.
 

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