The Business Marketing Association (BMA) MENA Chapter announced that their second annual conference, “Connect 2 Opportunity”, will be held on 19 November, 2014 in Dubai.
With the theme “Your Connection to B2B”, this years’ conference will allow marketing professionals to connect with thought leaders, industry peers, and the latest advancements in business marketing.
“The economy of the region is growing at a fast pace, competition is great and the market is more and more demanding. Marketing professionals need to keep up with the latest trends and be innovative in their approach. BMA’s annual conference brings together the B2B marketing community to discuss the future of B2B marketing”, said Annette Fernandes-Poyser, president of BMA MENA Chapter.
Speakers from renowned companies and SME’s will discuss topics such as: how to be on top of emerging opportunities in business marketing; new B2B strategies; creative innovation and ground-breaking technologies; the growing tension between creativity and data-driven marketing and new content marketing models.
80 people attended the event last year. The organizers expect to double this figure this year.
This regional event is part of a global conference series organized by BMA Global, head quartered in the United States, happening throughout the year in twelve locations.