Double A Named Superbrands 2011

Premium quality paper Double A has joined the rank of UAE’s strongest and finest brands after being conferred the Superbrands 2011 award, UAE’s very first Superbrand under the paper and stationery category following the strict selection process of the Superbrands Council.

Double A is one of the 58 chosen brands in UAE out of the 1, 341 shortlisted brands reviewed based from the results of an independent research carried out by Superbrands Council and voted by 2,500 marketing professionals.

Mike English, Director Superbrands Middle East, awarded the crystal trophy to Thirawit Leetavorn, Double A’s senior executive vice president. Also present during the awarding ceremony was Sanjay Chanana, General Manager for Double A in the UAE & GCC.

Leetavorn said: “To be awarded the Superbrand title and the opportunity to be identified with the UAE’s top brands is such a great honour.  Thanks to our UAE consumers who have accepted our brand with open arms since the very beginning when we launched our very first campaign, “Squeeze” TV commercial in 2007. This award will serve as an inspiration for us to strive even further for product excellence and consumer satisfaction”.

As the epitome of quality, Double A’s exceptional performance as a “No Jam, No Stress” paper, overall market acceptance and brand loyalty have surpassed those of all other competitors.

In line with Double A’s consistent branding activities, Leetavorn added “We have launched last week in UAE our new “Transforming Paper” TV commercial as part of our international partnership with Paramount Pictures for the movie Transformers 3.  The commercial, directed by Michael Bay, will further our No Jam No Stress position.  UAE consumers should watch out for it”.

UAE Superbrands is Double A’s second Superbrands Award. In 2010 Double A has been granted the same distinction in Thailand.