Fashion retailer Iconic opens in Dubai Mall

Fashion and lifestyle retailer Iconic has opened its doors in Dubai Mall as part of major expansion drive, said a press statement.

Inaugurated by Micky Jagtiani, Chairman, and Renuka Jagtiani, Vice Chairperson of Landmark Group, along with Raza Beig, CEO, Splash & Iconic, and Nisha Jagtiani, General Manager, the opening ceremony was attended by customers, guests and valued partners.

Owned by Dubai-based Landmark Group, around 12 stores of iconic will be opened in 2012-13, its CEO Raza Beig said in a recent interview. “For Iconic, we have already signed for 12 outlets but may open a few more. (We) may hire around 250 people for Iconic,” Beig said.

Strengthening the brand's growing portfolio in the region, the new store is designed on a never before seen format in the Region that focuses on an innovative dimension giving customers a shopping experience that is totally new and exciting.

Speaking at the opening, Raza Beig said: “2012 has been a year of achievements and celebrations at Iconic as our retail footprint gets stronger. Adding Dubai Mall, the region’s most prominent retail destination to our portfolio is a strategic move on the brand’s part. With a new, revised store format stocked with the latest season collection Iconic is bound to attract a multitude of value fashion conscious customers' locals and tourists alike.”

The store opening was marked amongst much consumer buzz and excitement with funky nail bars, lip tattoos that had women pouting in their best poses, groovy eyelash extension bars and origami balloon artists forming part of the opening festivities. Alongside various activities fashion came alive with the presence of live mannequins who posed with much panache in the hottest trends of the season.

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