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29 March 2024

Fashion retailer Splash launches Spring outdoor campaign with Salman Khan

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By Staff

Dubai-based Middle East’s largest fashion retailer and part of the Landmark Group, Splash has launched fourth edition of its Calendar.

The fashion retailer is also launching its brand new Spring 2014 outdoor campaign in the UAE with its brand ambassador Salman Khan. The campaign is being released only in Outdoor as of now and the second leg will be revealed around January 11, 2014.

Commenting on Calendar, Raza Beig, CEO, Splash & Iconic, said: “Expression of style and emotion for fashion has driven multitudes of consumers to Splash and it was this thought that inspired the theme ‘Splash in Love with Fashion’ for the 2014 Splash Calendar. The calendar is a beautiful summation of fabrics and design aesthetics, styles and silhouettes which have been constant in the brand’s 20 year journey.

“Bound to tickle the creative urge, this fascinating combination of art and fashion brings together renowned fashion photographer Tejal Patni and styled by international designer Furne Oné both who are stalwarts in their respective fields to present the 2014 Splash Calendar which will have direct access to the realm of your emotions”.

The 2014 Limited Edition Calendar was unveiled by Micky & Renuka Jagtiani, Chairman & Vice-Chairperson, Landmark Group along with Raza Beig.

“The Splash calendar is a great initiative by Raza and it is an artist's dream to be associated with such a prestigious project. I have been a part of the previous three editions and the experience has always been very emotional ‎and rewarding at the same time. This year I focus on fashion trends we love and feature them to their maximum impact through application of fabrics patterns and textures. Our dear friend Furne Oné's imaginative vision for the wardrobe enhances each frame,” said Patni.

Speaking on his association with the Calendar, Furne Oné @ Amato said: “I love when fashion is art. It was such a thrill to create bespoke outfits to match every month of the year for the Splash Calendar. It has been a very exciting and privileged collaboration with home grown brand Splash, a leading fashion retailer in the Region and I am honored to have worked with Raza Beig, a great visionary and talented photographer Tejal Patni.”