HMH to open sales offices in Mideast and Africa

Dubai-headquartered Hospitality Management Holdings (HMH) announced today at the Arabian Travel Market plans to set-up regional sales offices in Saudi Arabia and Sudan that will allow the group to have a better grip and reach in its key target markets.

Michel Noblet, President & CEO, HMH, said: “Each market throws up countless challenges every day that require immediate solutions. To sustain our growth in a highly competitive environment, it is absolutely essential to have a stronger grip on our business. Regional offices will help us to compete better in local markets while improving our capabilities. Hence we have decided to set-up offices in Saudi Arabia, and Sudan. Moving forward, our regional offices will play an incredibly important role in our business be it operations, sales or new development and would henceforth be fundamental to our offering.” 

Michel said: “Local connections are vital for businesses particularly when it comes to relationship management. This is a crucial step for us towards realizing the full potential of our brands and gain larger market share. Each of these regions offers unique opportunities that we can capitalize on through these regional teams.”

HMH has 33 hotels operational and 16 under development. Balancing expansion and consolidation, HMH is now looking at sustainable growth. As it seeks to strengthen its regional sales teams, the group hopes to take advantage of emerging destinations in Africa and Asia.

Sadiq Iqbal, Regional Director Sales & Revenue Management, said: “We have been witnessing a consistent increase in demand across all segments. Our first quarter results have been very strong reflecting the power of our brands. In terms of future we remain extremely bullish, as we try to maximise profits. There are many opportunities to take advantage of and our regional offices will be instrumental in further fueling demand for our properties.”

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