Infiniti Q30 'cheetah' at Frankfurt Motor Show

Infiniti will stage the world premiere of its Q30 Concept at the Frankfurt Motor Show in September, the company announced in a media statement today.

The Infiniti Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers.

“Q30 Concept is slender, sleek and seductive,” said Alfonso Albaisa, Infiniti Executive Design Director. “When you see speedy big cats, like cheetahs, they have a slenderness and a lightweight stride. It’s almost like they’re floating.  That’s the muscularity we were aiming for with Q30 Concept.”

Set to be unveiled at a press conference scheduled for September 10 in Frankfurt, the Q30 Concept is the next step in Infiniti’s foray into new premium segments. The carmaker claims the Q30 embodies Infiniti’s vision to deliver head-turning design, innovative materials with precise fit and finish and passionate craftsmanship.

“This Infiniti Q30 Concept is a prelude to the product portfolio expansion which underpins our aggressive global growth strategy,” said Johan de Nysschen, President of Infiniti Motor Company.  “In our quest to appeal to the modern, young-minded premium customer, the Infiniti Q30 Concept has a distinctive style and reaches new levels of product quality.”

Its forthcoming compact premium entry will be the first model that Sebastian Vettel, Infiniti’s Director of Performance, will influence from its inception.

The three-time Formula One world champion from Infiniti Red Bull Racing, who was actively involved in honing the driving dynamics of the Infiniti Q50, is engaging with Infiniti’s technical teams around the world as part of a commitment to infuse the brand with race-bred performance.

The Q30 represents the latest in Infiniti’s design philosophy introduced with the Q50, which had its world premiere at the North American International Auto Show in Detroit in January.

The Hong Kong-headquartered carmaker envisions provoking a radical shift in the premium compact segment with its new breed of concept cars.