Al Futtaim named Fisker distributor

The UAE-based Al Futtaim Motors has been appointed distributor by luxury carmaker Fisker for the Gulf and Levant regions.

This was revealed by officials of both the companies at a press conference on Tuesday evening in Dubai.

Senior management from Al-Futtaim and Fisker Automotive also unveiled Fisker’s Karma - the world’s first high performance electric luxury vehicle – at the event.

The launch was attended by Henrik Fisker, Co-Founder and Executive Chairman at Fisker Automotive, Barny Koehler, Co-Founder and CEO of Europe and Middle East, Fisker Automotive, Len Hunt, President – Automotive, Al-Futtaim Group, Colin Cordery, Managing Director, Trading Enterprises and other senior management from Al-Futtaim.

Trading Enterprises – a unit of Al Futtaim Motors – will distribute the Hollywood star Leonardo Di Caprio endorsed Fisker automobiles exclusively in the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Egypt and the Levant. The region’s first Fisker showroom will open in Dubai Festival City’s automotive park before the end of the year. Depending on the chosen interior trims, accessories and paint combinations, the Fisker Karma will retail in the UAE for between Dh500,000-Dh600,000.

Colin Cordery, Managing Director, Trading Enterprises, said: “We are familiar with first-class automotive brands and understand the need to offer premium customers a technologically advanced vehicle that respects the environment.

“Fisker offers an environmental alternative to traditional luxury vehicles and we are well placed and proud to partner with Fisker and support their vision of delivering uncompromised, responsible luxury to this part of the world. Al-Futtaim has built strength and credibility in delivering great customer experience and this latest partnership with Fisker automobiles further reiterates our position as the region’s number one dealer of the finest automotive brands.”

Hollywood actor and environmentalist Leonardo Di Caprio is an equity investor in Fisker Automotive who are committed to producing electric vehicles with extended range that deliver uncompromised responsible luxury. The company is on the forefront of designing and developing the world’s first line of premium plug-in electric hybrid vehicles.

Henrik Fisker, Co-Founder and Executive Chairman at Fisker Automotive said: “Today is a proud moment for the Fisker brand as it is the start to our journey in the Middle East. We could not have found a better business house than Al-Futtaim Group to partner us. Al-Futtaim is one of the strongest players in the automotive segment with proven capabilities in customer engagement, high standards of after-sales service, network of showrooms and parts distribution centres. We are honoured to have a partner with such strong legacy.”

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