IPG Mediabrands, a global marketing communications and marketing services company, on Monday announced the launch of its third global media agency BPN in the Middle East.
BPN is a new planning and media buying agency part of the IPG Mediabrands. BPN currently operates 24 offices around the world including US, Europe, Asia, Latin America and Middle East. BNP is a joint venture between IPG Mediabrands and Horizon Group’s Brand Connection Network.
Rafic Saadeh, Chairman of Horizon Holdings, said: “The introduction of BPN in the Middle East complements perfectly the group’s strategic capabilities and our offering as an integrated advertising and market solutions company in the Middle East.
“With business trends across key industry sectors sustaining an upward trend over the past year, we believe this is the ideal time to introduce a new and robust product in the Middle East. BPN is a perfect match for our group and we are confident that our vast portfolio of clients across the region will benefit with this latest addition to our overall capabilities.”
Mauricio Sabogal, Global CEO of BPN, said: “The launch of BPN coincides with many exciting factors in our industry. First, the latest market developments show that there is enough international business to support the launch of a new agency. Second, the value of data driven by the social media explosion makes it even more powerful to let real time metrics contribute to client’s media investment decisions.”
It’s currently in the process of opening offices in Qatar, Riyadh, Kuwait and other regional cities.