The world’s leading car brands took centre stage at the recently concluded third edition of the Middle East Car of the Year (MECOTY) awards. The night’s leading winners were Volvo and Audi, which won the JURY COTY & PUBLIC COTY awards respectively, whilst top brands including, Ford, Hyundai, Jaguar, Mercedes, Honda, Toyota, Lexus, Cadillac, Land Rover, Ferrari, McLaren and Volkswagen were among the winners announced in an exciting and stunning gala awards night, attended by top officials from all major automotive brands.
The awards were held alongside the first edition of International Motor Show Abu Dhabi and the highly popular 2nd Custom Show Emirates, which concluded recently after attracting over 40,000 visitors in Abu Dhabi, UAE.
The Volvo XC90 winning the ‘Car of the Year’ and ‘Best Mid-Size Premium SUV’ awards, Emre Karaer, General Manager at Volvo Cars Middle East and North Africa said: “We would like to thank the Middle East Car of the Year committee and Jury panel for awarding the XC90 with two prestigious awards. We are very proud that our new flagship car has been appreciated globally and regionally as it represents the cornerstone of a complete new generation reflecting Volvo’s heritage, the value of authenticity and Scandinavian design.”
According to Takayuki Yoshitsugu, Chief Representative of Middle East & North Africa Representative Office, TOYOTA Motor Corporation, “We are delighted to be winning in 3 categories at the Middle East Car of the Year (MECOTY) awards which is one of the most coveted awards in the regional automotive industry. Starting with the RX 350 as the best small premium SUV, Camry as the Best Midsize Sedan and Hilux as the best midsize truck, the awards are a reflection of Toyota’s commitment to making ever better vehicles that are distinguished by superb design and outstanding performance. We would like to thank our customers for their support and loyalty and making Toyota and Lexus one of the most popular automotive brands in the region.”
Commenting on the double-win for Jaguar Land Rover MENA, Bruce Robertson, Managing Director at Jaguar Land Rover MENA said: “After winning two awards last year, we are extremely proud and honoured to be among the winners once again at the 2016 MECOTY awards with our All-New Jaguar XF and the most powerful, luxurious Range Rover product ever, the Range Rover SV Autobiography. MECOTY has grown to be one of the most significant award platforms for automotive manufacturers in the Middle East and we are truly honoured to see two of our vehicles receive such prestigious award as Best Midsize Executive Sedan and Best Large Premium SUV.”
“We congratulate all the winning manufacturers and our jury members for their support. It truly is remarkable how each manufacturer is coming up with new innovations and features with their latest models every year. The competition is getting tougher every year and we are honoured to serve as a platform for consumers to choose their new vehicles based on the awards results.” said Saaed Al Marzouqi, CEO, Custom Events.