Dubai: The acclaimed series Homegrown returns for its third season, continuing to spotlight the inspiring stories of entrepreneurs, innovators and creatives shaping Dubai and the wider UAE. The programme will air every Saturday starting 2 May 2026 at 8:00 PM UAE.
Building on the success of its first two seasons, Homegrown has become a go-to platform for exploring the journeys of individuals who have built impactful ventures across industries. The series continues to highlight the development of homegrown businesses across sectors including food, retail, hospitality and aviation, as well as emerging industries such as fintech, environmental technology, e-commerce and wellness.
Season 3 expands this narrative further, capturing a pivotal moment for the region exploring stories of resilience, community and forward-thinking leadership.
The new season will focus on how business leaders and founders are navigating current challenges while identifying opportunities for growth, reflecting broader economic and social dynamics in the region.
Each of the 12 episodes will run for 42 minutes in an informal, podcast-style format, with multi-platform distribution including TV broadcast, digital streaming and audio podcast versions. Social media teasers will also be released to extend audience reach and engagement.
Hosted and produced by Emirati media veteran Omar Butti, Homegrown brings nearly two decades of industry expertise to the screen, blending storytelling with meaningful insights from across the UAE’s dynamic business landscape.
Commenting on the launch of season 3, Butti said: “Homegrown reflects Dubai Media’s commitment to showcasing impactful stories that highlight the UAE’s dynamic business landscape and reinforce Dubai’s position as a global hub for innovation and creativity.”