Infiniti Middle East sales up 19% in 2013

Luxury automobile firm Infiniti sales increased to 5,892 units across the Middle East for the year ended on March 2014 - a substantial rise of 19 per cent compared to the same period for 2012.

Significant increases were seen across the GCC, making Infiniti one of the fastest growing premium automotive brands in that market.

In 2013, Infiniti’s strong line-up of SUVs contributed to over 75% of total sales volume with QX60 and QX70 remaining Infiniti’s core models. However, QX80 achieved an all-time monthly record high in March 2014. QX50 also had a good year and became one of the most popular models in its class with a 16% rise in sales.

The company said QX60 became Infiniti’s best-selling model, selling 1,489 units last year; QX80 sales were up by 24 per cent 1,148 units; and sales of iconic QX70 remained strong at 1,464 units.

The company said Abu Dhabi and Qatar sales were up over 40 per cent; Bahrain 30%; Dubai 24.5% compared to the previous year.

Juergen Schmitz, General Manager, Infiniti in the Middle East, said: “The Middle East is a very important market for Infiniti globally. The region provides our third highest market share worldwide and we are committed to growing further. To achieve this we have a robust mid-term plan in place which took a significant step forward last week as we began roll-out of our strategy for strengthening of our position in the Kingdom of Saudi Arabia.

“With our partners across the region delivering impressive results, an in-demand performance model range and sales of Q50 beginning across the region this month, we enter the new financial year with confidence.”

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