Samsung's UAE market share grows (not phones)

Samsung attributes its quick reactions to market demands for its success. (Supplied)

Samsung Gulf Electronics claims that the brand’s share of the home appliance segment grew by 10-15 per cent in 2014.

It cited quick reactions to market demands, strong product launches, and a focus on premium design for credited its “strong category-wide performance” in a media statement.

Looking ahead, Samsung said it will focus on developing its home automation offering, the Samsung Smart Home.

“Everything that we developed last year was designed to make it easy for our consumers to create a happy, comfortable home, in the height of quality and convenience. Our latest growth figures are a positive sign that we are hitting the mark,” said Mohammed Gharabieh, General Manager of the Home Appliance Division at Samsung Gulf Electronics.

In March, the South Korean firm launched a refrigerator made specifically for customers in the Mena region. Samsung says that its RT6000 has been built to withstand the heat and humidity of the Middle East.

According to Samsung, another hit product in the category was its Food Showcase Refrigerator, which was again developed on insight that consumers in the region preferred larger fridges than the average buyer. The refrigerator was introduced to the Middle East market during Ramadan last year, with 821 litres of space along with compartmentalised storage.

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