Apple Watch is coming, but here's why cash-and-card will remain kings

Apple CEO Tim Cook stands in front of a screen displaying apps available for the Apple Watch at a presentation at Apple headquarters in Cupertino, California in this October 16, 2014, file photo. Apple Inc has allowed some companies to test their apps on its yet-to-be-launched Apple Watch and adjust the tools to the watch's design, Bloomberg reported, March 6, 2015. (REUTERS)

Using your smartphone to make payments in shops or public transport should become more widespread this year, but its supremacy will depend on how successful retailers are in enticing people to keep their cards or cash in their pockets.

The stakes are high for phone manufacturers and operators, not to mention banks, as the success of contactless systems where consumers sweep their smartphone over a reader could shake up the lucrative retail payments market.

But the chief executive of Ingenico, a leading manufacturer of payment card terminals as well as new contactless systems, doesn't see people as ready to give up their debit cards just yet.

“Smartphones will be a small part of the market but the main payment mechanism will remain the traditional (card) terminal which will continue to see growth,” said Philippe Lazare, whose company manufactures more than one in three payment terminals in use worldwide.

That view didn’t stop Ingenico from announcing this past week at the Mobile World Congress trade show in Barcelona a contactless payments system compatible with Apple Pay.

Apple’s hotly-anticipated smartwatch, called Apple Watch, is expected to debut Monday as the trend-setting firm sets out to make stylish wrist-worn computers must-have accessories for modern lifestyles.

Apple of retailer’s eye?

Apple’s adoption last year of NFC, or the near field communication standard, was a major step towards this becoming the dominant technology.

Google has had a similar service, Google Wallet, available for a couple years.

NFC allows smartphones or other devices to communicate with one another within a distance of several centimetres (inches).

This means consumers can quickly sweep their phones over readers rather than having to pull out a card, insert it into a terminal and wait to punch in a code.

“It was a decisive step towards the creation of an ecosystem but that may not be sufficient as several solutions are available,” said Anne Bouverot, head of the GSMA trade association for mobile operators that organises the Barcelona event.

She said that it is also important to get people accustomed to using their phones for making payments by using them elsewhere, such as with public transportation systems that have adopted contactless technology like in London or Paris.

In launching Apple Pay, the US tech giant was again demonstrating its longstanding role as a trendsetter, rather than responding to consumer demand. It has yet to be rolled out anywhere except in the United States.

But Apple’s initiative has pushed its competitors to also move forward.

All high-end smartphones are now coming equipped with NFC. Some are coming with added security features, like the new Samsung Galaxy S6 unveiled at Barcelona that has a fingerprint scanner.

Google last month bought Softcard, a rival to its Google Wallet co-founded by US mobile operators AT&T, T-Mobile USA and Verizon in 2011.

And Samsung recently acquired LoopPay, whose technology links up with the magnetic strip readers in existing payment terminals instead of NFC.

This system transmits card details via secure magnetic signals to the reader when held up against it.

It has the advantage over the Apple and Google systems of being immediately compatible with more than 30 million payment terminals in use in the United States.

Cash still king

US banks are watching nervously as the emergence of contactless payment systems comes just as they are investing to upgrade payment cards and terminals from magnetic strips to chip cards.

US banks lost out in the Internet payments market to Paypal, which announced during the Mobile World Congress that it was getting into the contactless payments game with the purchase of Paydiant.

This US company works with merchants to develop loyalty and incentive programmes as part of mobile payment systems to help them boost sales.

Many experts see retailers offering discounts and promotions tailored to each client as an important element in encouraging consumers to make the switch to contactless payments with their smartphones.

Not everyone is expecting a boom in the use of smartphones for making payments.

“For several years now an explosion of that of kind of payment has been expected but one should not forget that 85 percent of all the transactions in the world are still made via cash,” said MasterCard’s chief executive Ajay Banga.

He expects adoption of contactless payment systems to instead grow steadily over several years.

Apple watch entry price would be $349

Apple has indicated that the entry price for its watch would be $349 in the United States, and that two different sizes would be available in three collections, including the 'Apple Watch Edition', featuring 18-karat gold cases in yellow or rose, sapphire crystal and finely crafted bands and closures.

The Apple device will connect with the iPhone, and also have a range of apps and sensors, notably for health and fitness.

The watch is also expected to include map software that guides people to destinations with gentle "taps" on the wrist.

Fitness apps on the Apple Watch and its rivals could spell trouble for makers of fitness bands from companies like Jawbone, Fitbit and Nike.

"Apple is poised to once again show how computing platforms are won or lost on the one-two punch of eager consumers and hungry ecosystem partners," said Forrester Research analyst James McQuivey.

Apple reportedly had to scale back health tracking features on the watch after some sensors didn't rise to the challenges.

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