Axis Communications expanding regional operations

Axis Communications, which provides IP-based network video solutions including network cameras (IP cameras) and video encoders for security surveillance and remote monitoring, is opening a new office in Saudi Arabia and recruit more staff to meet its growing demand for regional operations.

Swedish manufacturer of network cameras for the physical security and video surveillance industries, Axis has applied for a licence with the Saudi authorities. The company also plans to add 8-9 personnel this year, said Baraa Al Akkad, Regional Sales Manager for Middle East.

The company has an office in the UAE and operates in other Gulf states through channel partners.

It is also introducing three new surveillance cameras including a global launch of its latest outdoor surveillance at the Intersec exhibition – which will run till January 17 at the Dubai World Trade Centre.

On Sunday, Axis Communications and Iomega Partners signed a deal to provide cloud enabled hosted video Surveillance for SMBs at Intersec.

“We are delighted to be participating at Intersec since network video surveillance solutions are witnessing increased traction in large scale deployments compared to outdated analogue technology,” said Al Akkad, adding that “Axis actively engages with leading IT infrastructure partners such as Iomega to ensure end-to-end system compatibility and optimized end- user installations. At Intersec, we will target our solutions across the Middle East's retail, transport, education, and the oil and gas industries.”

Al Akkad said the company is witnessing good growth in new projects, recording 50 per cent growth in new contracts compared to the same period last year. The UAE and other Gulf states have invested heavily over the last couple of years as part of their state security measures.

The Swedish company’s net sales during the first nine months of 2011 amounted to SEK 2,527 million ($361 million).

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