BenQ’s MEA sales grow 35% in 2011

Swapna Nair and Manish Bakshi at the BenQ Press Conference. (SUPPLIED)

Taiwanese consumer electronics major BenQ registered 35 per cent growth in its sales and units sold in the Middle East and Africa (MEA) last year and expects slightly higher growth this year on the back of a wide range of new launches.

Manish Bakshi, BenQ’s General Manager for MEA, said in 2011, BenQ projector sales in the Middle East and Africa increased by 35 per cent in terms of both revenue generated and units sold (in comparison to 2010) - more than double the worldwide industry growth average of 12 per cent.

The company also announced launch of three new projects for the MEA region.

“This year our mandate is to build on our success through the introduction of industry-leading, innovative projector technologies. We are set to maintain our position at the forefront of the projectors market with our three new projector series; the Joybee GP2 mini projector with built in Apple iPhone/iPod dock, the Smart Eco range which reduces energy by up to 70 per cent and our home cinema / video models, W710ST – the world’s first short throw home theatre projector and W7000 – the world’s first TUV certified full HD 3D projector,” Bakshi added.

According to Future Source Consulting’s Q1, Q2 and Q3 2011 Reports, BenQ is the number one DLP projector brand in the world with 12 per cent market share and is the number two projector brand in the world with 12 per cent of the worldwide projector market (LCD & DLP combined).

In Saudi Arabia, BenQ is the number one projector brand with 20 per cent market share; in Egypt they are the number two brand with 12 per cent market share and in the UAE the company is the number three brand with 12 per cent market share.

BenQ currently has over 40 projector models designed to fit a wide range of requirements from personal lifestyle, to corporate, education, home video and many more.

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