Bruce Willis warns Apple: Live Free or Die Hard

Cast member Bruce Willis gestures while being interviewed at a special screening of the movie "Red" at the Grauman's Chinese theatre in Hollywood, California. (REUTERS)

So it turns out that it isn’t just Samsung that’s unhappy with Apple’s lack of table manners.

Die Hard star Bruce Willis too dislikes Apple’s licensing policies, particularly ones that govern iTunes downloads.

In a nutshell, Apple’s policies dictate that, unlike is the case with physical media (as in a CD or a DVD), even after one pays for a download from an iTunes store, the content – games, music, movies,
software…whatever – remains Apple’s property and, therefore, cannot be transferred or gifted out to anyone else – even after one’s death.

Now lesser mortals like you and me have been living with such stifling restrictions for as long as one can remember – but not Bruno. Nope, he won’t have any of this, he wants to tell Apple in no unclear terms.

According to The Guardian, the Die Hard star (who also had a short career as a pop singer) is not taking the news that his three daughters might not be able to legally inherit his large music collection too well. And while he can’t possible ram his car into Apple iTunes store and claim “I was out of bullets,” he is considering the next-best option.

Taking a cue from Apple Vs. Samsung Vs. Apple Vs. Samsung Vs. (I could go on…), Buck-Buck (as his classmates called him in school) is considering taking Apple to court in a test case over the issue.

As per a “non-transferable license clause” in the digital download service’s End User Licence Agreements, users who download digital content from Apple iTunes (or from Amazon, for that matter) do not have the right to bequeath those downloads after their death as they can with physical media.

Bruce Willis was hoping to give his vast digital music collection to his children upon his death, but such an act is illegal according to Apple’s Terms of Service agreement.

The actor is reportedly weighing his legal options against the Cupertino-based company and may actively support proposed legislation in five US states that aims to give downloaders more rights to their
digital content.

Not that the Die Hard star needs it (he can single-handedly defend the world, remember), but would you support him if (and it’s a big ‘if’,mind you) he came looking for your support in the form of signing an
online petition to Apple? Let us know in comments below.

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