CES 2015 : Lenovo gets aggressive, aims at Apple

Lenovo made three major announcements on Monday at the CES in Las Vegas and all there have set their sights on Apple, both in terms of features and prices.

The first is the Lenovo LaVie Z HZ550 which takes the title of world’s lightest 13-inch laptop PC and weighs just 780 grammes. The second is the P90 smartphone which becomes the first to feature a 64-bit Intel Atom Processor, while the Vibe X2 brings a unique selfie flash and finally the Lenovo Vibe Band that’s priced at $89.

Lenovo announced several new PC models at the CES on Monday including the LaVie Z HZ750, which according to the company becomes the world’s lightest 13-inch convertible PC at just about 925 grammes.
The device can turn 360 degrees and is pioneered by the same YOGA family of convertibles. It also launched the YOGA 3 in 11-in and 14-in models.

Both models are thin, measuring just 16.9mm and use a magnesium-lithium body which makes it 50 per cent lighter than aluminum.

The devices come with optional WQHD touch screen and can extend its powers upto Intel Core i7 processor.

The Lenovo P90 becomes the first smartphone powered by the 64-bit Intel Atom processor and Intel XMM 7260 LTE-Advanced modem. Lenovo had earlier launched the K900 with an Intel Atom processor.

The 5.5 inch device has a 400ppi, 13MP rear camera, 5MP front camera, and a massive 4000mAh battery.

The P90 will be offered in Pearl White, Onyx Black and Lava Red.

The VIBE X2 Pro is a limited edition smartphone with a 5.3-inch FHD display, a 64-bit Qualcomm Snapdragon Octa-Core processor, dual 13 megapixel auto-focus cameras (front and rear) and a selfie flash.

The pocket-sized flash plugs into the audio jack, giving the user a quick way to create lighting and shutter sync while taking selfies.

The VIBE Band VB10 has an e-ink display and a seven-day battery life, several sensors for fitness functions, phone notifications and waterproofing.

Users can also receive instant notifications with space for up to 150 characters. The device can be connected Android or iOS mobile device and is priced at $89.

With its latest announcement Lenovo it appears is planning to take on Apple more aggressively both in the laptop and mobile segment. The band which works with an iOS device could attract several iOS users wary of paying $350 for the Apple Watch.

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