Etisalat now offering Samsung, Sony Smart TVs for Dh89

Etisalat is now offering Samsung and Sony Smart TVs for as little as Dh89 per month. (Supplied)

UAE telecom operator Etisalat has bagged another one for the record. Realising success through packaged plans for smartphones, the operator is now offering Samsung and Sony Smart TVs for as little as Dh89 per month.

The firm announced the launch of its new full HD Smart TV offer on Wednesday, with bundles priced at a flexible, discounted 24-month instalment basis.

“New and existing eLife customers, subscribed to eLife Value Packs, can buy the latest Sony or Samsung 40-inch, 48-inch or 60-inch full HD Smart TVs from any of Etisalat’s key retail outlets and enjoy a free OSN Premier HD Package for one month. Extra benefits include two years warranty and free delivery and installation,” the operator said in a media statement.

With Smart TVs becoming pervasive in the UAE, the low EMIs (starting Dh89) are expected to enable many more customers to be able to afford them, while also enticing those with older Smart TV sets to upgrade sooner and more often.

Etisalat has the advantage of being the older of two telecom operators in the UAE, and claims that its last mile or fibre-to-the-home (FTTH) network covers more than 85 per cent of the UAE’s populated region, positioning the UAE as the most fibre-connected nation in the world (as per industry reports).

The firm maintains its FTTH network enables broadband speeds of up to 500Mbps for its eLife customers.

“Customers today widely use applications, also a standard feature of Smart TVs, for accessing content or software to stay more connected,” said Khaled ElKhouly, Chief Marketing Officer, Etisalat.

“Offering Smart TVs on the UAE’s most popular TV platform – eLife –addresses our customers’ demand for more social networking and interaction, while providing them an optimal television viewing experience. We’re excited to add in the one-month-free OSN access for our customers to enjoy their favourite TV shows and content,” he added.

Smart TV technology is the latest innovation in social connectivity using the power of the Internet combined with TV to deliver instantaneous and interactive video entertainment through popular sites such as YouTube, Facebook and Twitter.

Etisalat’s new Smart TV offer enables the convergence of computing and communications, making it a perfect value deal for customers seeking an enriched entertainment experience in the comforts of their homes.

On importance of Etisalat’s FTTH network to support connected Smart televisions, he added, “Not all broadband technologies can support the delivery of multiple high quality streams to consumers. For our customers to enjoy the Smart TV experience, Etisalat’s last mile or fibre-to-the-home (FTTH) connectivity is the leading enabling factor.”

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