Etisalat, Tata, Sandvine tie-up

Etisalat has signed a strategic video contribution and distribution partnership agreement with Tata Communications that is specifically targeted at media and communication vertical segment.

Etisalat, with its partner, has established a Video Connect node hosted in Dubai. This global video network is designed to help broadcasters, studios and production houses deliver video content flexibly and cost-effectively to media hotspots worldwide. Video Connect is designed with on-demand and customisation capabilities, enabling media personnel to deploy specialised feeds based on location and time zone.

John Lincolin, Senior Vice President Business Marketing at Etisalat, said: "We constantly strive to be on par with technological evolution by developing and distributing the market’s latest innovations. Our dependable infrastructure will ensure permanent availability of bandwidth and seamless video transmission, providing the impetus for better and more economical video transport solutions.”

Radwan Moussalli, Managing Director and Regional Head, Middle East and North Africa, Tata Communications, said: "This agreement enhances the video service offerings for both Tata Communications and Etisalat. Our strength in acquisition and distribution of video for multiscreen OU (occasional use) such as sports events and live linear, coupled with Etisalat’s strong regional network makes it a compelling value proposition for media organisations. By offering end-to-end management, we are providing a platform for customers to gain new business opportunities in both, emerging and global markets."

Video Connect services enable both content owners and aggregators to transport content in high quality HD-SDI or even new 4k formats which are commercially unviable over pure satellite. Etisalat’s extension of this robust global media delivery service to and from the Middle East reinforces the support for the region’s media industry.

Etisalat awards multi-million dollar contract to Sandvine

Sandvine, a leading Canadian provider of intelligent broadband network solutions for fixed and mobile operators, announced that it had received a multi-million dollar follow-on order for current customer, Etisalat.

This order represents Etisalat's ongoing commitment to innovation and providing subscribers with a superior Internet experience.

"As one of the world's leading telecommunications operators, we are focused on providing a superior broadband experience to our customers," said Haitham Abdulrazzak, CTO Etisalat. "It is imperative we have a best-in-class solution that allows us to successfully continue down the path of innovation and maintain our position as market leaders."

With the order, Etisalat has expanded its deployment of Sandvine's best-in-class technology and solutions, including Network Analytics, Fairshare Traffic Management, Network Protection and Usage Management. The order is part of a planned multi-year, multi-phased project and will cover Etisalat's leading fixed and mobile networks, including FTTH and LTE technologies.

"We are proud to call Etisalat UAE a customer. They are thought-leaders in their industry and continue to exhibit exceptional commitment to customer experience and service innovation," said Dave Caputo, Sandvine's CEO.

The UAE is home of the world's most ambitious plans to create smart cities by relying on innovation and creativity. Etisalat is a pioneer and leader in the telecommunications industry. With a footprint that spans across more than 15 countries, Etisalat was seeking ways to improve quality of service, enhance customer experience and gain visibility into their networks.

"Sandvine's solutions support a variety of innovative service plans. Using Sandvine's solutions, like Network Analytics and Usage Management, gives us unprecedented insight into our networks, allows us to take action on subscribers' quality of experience, and develop unique service plans to meet their needs," said Esmaeel Al Hammadi, VP Network Development, Etisalat.

Sandvine's market-leading business intelligence products help operators understand current and future trends in subscriber experience and network resource utilization so operators can proactively decide where to allocate resources and make incremental network investments. Sandvine's traffic optimization products use network data to apply business rules that protect subscribers' quality of experience under all network conditions.

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