Even as Samsung launched the new Note 7 last night, fresh dates have emerged about the possible launch event of the iPhone 7 and iPhone 7 Plus.
According to latest rumours and leaks, Apple could allow customers in the US and select markets to start pre-ordering the device starting September 9.
That would mean that Apple could have the launch event on September 6 or September 7.
One of the main sources of the new leaks are tweets by Evan Blass, who first tweeted the new iPhones could hit stores on the week following September 12 and then sent in another tweet stating that it would be available from September 16.
His latest tweet on Thursday confirms that pre-orders could start a week ahead on September 9.
Last year for example, the iPhone 6s and 6s Plus were announced on September 9. Pre-orders started on September 12 and retail sales started on September 25.
However, it remains to be seen if Apple would include Dubai in its first round of retail launches for the new iPhone. Apple opened its stores in the UAE October last year.
Earlier this year when Apple launched the iPhone SE, UAE was part of the second round of countries to get the device and became available within a month.
Unlike previous years, Apple will face stiff competition from Samsung which has advanced the release of its Galaxy Note almost a month ahead of the iPhone launch.
Galaxy Note will hit retail stores almost immediately after the launch, as Samsung has been accepting pre-orders for the new Galaxy Note for the past week or so.
Samsung has skipped a number on the Note and called its next flagship Note 7 to better compete with the iPhone 7. The iPhone 7 will have no major design changes except for the omission of headphone jack, it is rumoured.
It is also rumoured that while Apple might introduce a dual camera into the iPhone 7 Plus, the 4.7-inch iPhone 7 might just receive an improved camera with optical image stabilisation.
Apple might also discontinue the 16GB version and enhance the processor, battery and LTE capabilities of the new device.