A special limited edition golden HTC M9 is being launched to commemorate the life and killing of Cecil the Lion outside Hwange National Park in Zimbabwe.
The lion was killed by an American dentist, who is said to have paid $50,000 to obtain the permits to hunt.
According to reports the man and his team first struck the lion with a bow and later shot him, later skinning it and leaving it headless.
The incident sparked an outcry on social media. National Geographic described the lion as the 'Ultimate Lion', and very popular among visitors to the Hwange National Park in Zimbabwe.
London-based Goldgenie, a company known for making golden versions of popular models including iPhone and Samsung Galaxy devices have now announced a HTC One M9 to help conservation of endangered species and prevent similar killings.
“Goldgenie were moved to do something to help towards the conservation of his environment and prevention of other tragic losses from the game reserve,” the company said announcing the $2,560 Gold HTC One M9.
Users can book the phone by making 50 per cent of the payment ($1,280).
“Goldgenie’s designers decided to capture his beautiful shape with a special laser engraving for a limited edition range of 24k Gold embellished HTC One M9 smartphones,” it added.
The company also says it plans to donate 10 per cent from every sale to Friends of Hwange, a charity that is working hard towards the conservation of wildlife in Hwange National Park.