Meraas, a Dubai-based holding company, on Sunday launched Hub Zero, the region’s first immersive entertainment park that will offer experiences created in association with video game developers including Electronic Arts, Capcom, Konami, Microsoft and Square Enix.
Hub Zero will be located at City Walk and is scheduled to open in the summer of 2016.
The indoor entertainment destination will comprise a total of 18 attractions, rides and experiential zones, with a substantial number exclusively developed for Hub Zero.
As the region’s first indoor theme park based on video games, Hub Zero is set to address the increasing global demand for innovative and distinct gaming experience.
In 2014, the total consumer spend on the games industry was $22 billion.
The global market for video games was predicted to jump by 9.4 percent in 2015, with researchers predicting that at this pace global revenues will reach $107 billion in 2017.
Several rides will be powered by artificial intelligence and feature real-time engines to provide an unmatched interactive and non-predictive gaming experience.
Spread over an area of approximately 15,000 square metres on two floors, the immersive entertainment park will also feature an e-Sports LAN gaming zone and a children’s play area.
Several themed food outlets will provide refreshments and help visitors prep-up for the next round of adrenaline-fuelled activities.
Meraas has recently announced The Green Planet, the region’s first bio-dome, and Mattel Play! Town, a themed ‘eduplay’ attraction for children, both of which will be located at City Walk.
The two upcoming assets will complement the current leisure and entertainment offering encompassing The Dome Box, the region’s first 360-degree dome theatre at BoxPak, Splash Pad, a wet play area for children at The Beach opposite JBR and Reel Cinemas The Beach.