India's Tata Motors to sell small passenger vehicles in UAE soon

RT Wasan and Ravindra Pisharody at the launch of the new trucks in Dubai (Supplied)

The UAE and GCC commercial vehicle segment is poised for more competition as India’s Tata Motors aims to begin selling it smaller commercial passenger vehicles in the UAE and as part of its global rollout plan.

The Indian automobile giant will start selling its 24 to 36-seater vehicles from the next financial year starting April 1, 2015, said RT Wasan, Head of International Business for Commercial Vehicle Business Unit in Dubai.

“We will customise the vehicle for different markets depending on the demand for each market. The work is in progress and we’ll roll out in the next financial year,” Wasan told Emirates 24l7 in an interview.

In the passenger commercial vehicle segment, the company already sells buses mainly for schools and transporting labourer in the UAE and the wider region, commanding a decent market share.

“We have significant market share where we operate in. We have grown by 15 per cent in the last one year and will try to maintain that growth rate going forward also,” claimed Wasan.

The company sold 50,000 commercial vehicles in foreign markets, 15 per cent of the total 400,000 units sold in 2014-15.

Ravindra Pisharody, Executive Director for Commercial Vehicles at Tata Motors, said the company is targeting market share in excess of 10 per cent in the GCC and aims to be among the top four players.

Wasan believes the competition in the smaller passenger buses segment will come mainly from the Japanese and Korean players. While for trucks, it’ll be European and some of the Japanese competitors it’ll competing against in the local and regional markets.

But he believes Tata will find speed in the UAE and regional markets due to the demand for vehicles led by mega projects like Expo 2020 and Football World Cup in Qatar.

Wasan was speaking at the launch company’s Prima trucks in the UAE after their launch in other neighbouring GCC markets.

Tata Motors launched the Prima 4438S (4X2) tractor head and Prima 4038K (6X4) construction tipper with its Dubai dealer-partner – United Diesel and Abu Dhabi dealer-partner, Dalma Motors.

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