Internet of Everything: Greatest product not yet here
The greatest product of the next twenty years has not been invented yet. Technology is changing everything from our understanding of money, ownership, culture and governance.
With multiple screens, personalised robots, on demand economy where ownership becomes the least of all the priorities, society and culture will be transformed into a new reality.
This is how Kevin Kelly, co-Founder of ‘Wired’ magazine said the Internet of Everything is going to transform the future of services.
Reading, according to him has already become a casualty. Today people do not read they Screen.
“We don’t read any more we don’t watch anymore we screen. We are the people of the screen. Screens are everywhere. There are going to be screen-less displays as well and they are becoming ubiquitous and then you have the second and the third screen.”
Speaking along the side-lines of the Government Summit being held at Madinat Jumeirah in Dubai he said every gamut of our life from healthcare to transportation to the way we perceive and view things are in for a major transformation.
“And that transformation has already started,” he said.
According to him the society is moving towards an ‘On demand’ economy.
“Why own anything, when we can access it. Why own a car, when a car comes to you when you need it. We are already experiencing that in terms of movies, music and games. Services like AirBnb has taken it beyond just technological services,” he said.
3D printing has moved manufacturing from factories to a more personalised level. IQ is going to be a service. Soon societies will have personalised robots.
Anything that can be measured will be measured. With tracking devices, we have submitted ourselves to being tracked. “We want to track our own bodies, be it biometrics, heath or mood,” he said.
The result of a life time of tracking can in future can give a baseline for health. There would soon be personalised medicine.
Pharmaceuticals will be able to create a medicine for individuals based on the data generated by tracking.
“You can be sure there will be more tracking,” he added.
Anything that can be copied on the internet will be copied. Copies become ubiquitous and cheap. The only thing that becomes viable is the things that cannot be copied.
“Trust for example cannot be copied. Authentication is something that cannot be copied. The best example is two copies of a software available in two different places. The one that is authenticated will be paid for and downloaded. You will be paying for the authentication,” he said.
Technology according to him is leading to increased participation. “Today anything that can be shared will be shared. You have the API’s that enable everybody to get on board and collaborate. What makes them powerful is that they allow users to participate,” he added.
Another factor is immediacy. If you want something immediately, you will have to pay for it.
Attention tracking is another key development that has gained momentum.
Today we have eye tracking software, we have software that can also determine your mood. Soon your screen and the software will soon be able to detect your mood and your attention span and adopt accordingly.
Wherever attention flows money will flow. “We are moving towards an attention oriented economy. People pay attention to YouTube videos.
“Money follows wherever or to whatever people are paying attention to. Soon we will be paying people to view advertisements. Even paying people to read emails. The more influential you are, you will be paid more,” said Kelly.
There was a time when books were fixed and precise. That cultural dynamics that came from books in no longer there. Now it is more fluid, messy and open.
With bitcoin the society is are moving towards decentralised money, and changing the way we understand what money is.
The development of virtual reality is another example of how interactivity is taking shape. Soon it is going to make great strides in the sphere of gaming, education and medical care.
The world has already moved away from desktops and file systems to clouds and tags and screens. Technology has made it more about NOW rather than TODAY.
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