The Apple watch could be released into retail markets across the globe in March.
Tech blog 9to5mac has even posted screenshots of a companion app on the iPhone for the smartwatch that is being readied.
The companion app allows users to customise notifications allowing them to select which contacts appear, compose messages and replies among other features.
The reports also indicate that Apple is planning to train Apple store retailers on the features of the Watch during the first week of February.
HTC before March?
Even as Apple plans to take on the smartwatch segment, HTC, which has been working on something wearable is expected to make some announcement soon.
Rumours about the Taiwanese giant working on some sort of wearable device have been doing the rounds since 2013.
The latest input comes from Bloomberg, which now states that HTC is indeed working on a smartwatch and it could be announced during the Mobile World Congress in Barcelona.
HTC has already sent out media invites for an event on March 1, just a day ahead of the official opening of the MWC.
The report quotes a person ‘familiar with the matter’, but fails to provide any additional details.
Earlier media reports, quoting sources within HTC, had claimed that the company is working on a wristband, which could be launched ahead of a smartwatch.
HTC recently announced its tie up with fitness tracking firm Under Armour and said it is designing a series of products to work seamlessly with UA Record – the latter’s latest mobile application that is specifically aimed at athletes.
Peter Chou, CEO, HTC had then said that its planning a product line which no other brand can match.
"Mobile innovation has completely changed people’s lives in recent years, making us more connected to our world than ever before. Now we want to help people be better connected with themselves. By joining forces with Under Armour we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match.”
As part of the agreement Under Armour’s team of designers, sports scientists and athletes are working closely with HTC’s Connected Products business unit, as well as its design and engineering teams.