Samsung Galaxy S6, S6 Edge UAE launch: To spoil iPhone 6 party?

Galaxy S6 and Galaxy S6 Edge devices will be officially made available in the UAE on Friday, April 10. (File)

Samsung Gulf has started sending out invites for the UAE launch of the Galaxy S6 and the Galaxy S6 Edge smartphones, its latest flagship devices.

The launch event is slated to take place in the world’s tallest tower, Burj Khalifa, Dubai, on Tuesday, March 24, 2015, as part of the Galaxy World Tour 2015. The tour arrives in Dubai a day after the new Samsung devices will be unveiled in India at a ceremony in New Delhi.

As this website reported earlier this month, Samsung said during the launch that it will start retailing the new devices in the US and Europe on Friday, April 10. The same date has now been confirmed for the UAE as well, making it among the first few countries in the world to boast Day 1 availability of the new phones.

The company lifted the veil off its Galaxy S6 and Galaxy S6 Edge smartphones on March 1 at its Galaxy Unpacked Event 2015 in event in Barcelona, Spain, ahead of Mobile World Congress 2015.

Watch the official Galaxy S6 and Galaxy S6 Edge unveil here

Both the devices are Samsung’s first spearhead smartphones to sport an all-metal-and-glass bodies. The Galaxy S6 and Galaxy S6 Edge have had reviewers and designers drooling with their metal frame and a glass body both on the front and back.

Watch the Galaxy S6 and Galaxy S6 Edge design story here 

The firm announced last year that its Galaxy S5 was a first-day sell-out even as analysts blame the lacklustre product for Samsung’s declining revenues.

The fact remains that the Galaxy S5 failed to live up to the hype and expectations of Samsung and Galaxy fans. That, coupled with the runaway success of rival Apple’s iPhone 6 and iPhone 6 Plus smartphones unveiled in September last year, have been cited by experts as reasons behind Samsung losing the smartphones leadership to Apple.

How Apple, Huawei and Xiaomi stole Samsung's lunch

Samsung, of course, will be hoping that its new devices will help it soon end the iPhone 6’s reign as the undisputed king of smartphones. About three weeks before the new Samsung Galaxy S6 and the Samsung Galaxy S6 Edge are made officially available here in the UAE, the pre-order window for the new devices is now open.

While pre-orders were being taken by Samsung staff at last week’s Abu Dhabi Electronics Shopper for delivery on April 8, according to sources, a limited number of devices will be on sale physically at the upcoming Gitex Shopper Spring in Dubai, which runs from April 1 to 4, 2015.

The UAE pricing has been revealed too: Samsung Galaxy S6 will set you back by Dh2,599 (32GB), Dh2,899 (64GB) or Dh3,599 (128GB). On the other hand, the Samsung Galaxy S6 Edge will cost Dh3,099 (32GB), Dh3,399 (64GB) or Dh3,799 (128GB).

In the UAE, Axiom Telecom, a Samsung supplier, too is accepting pre-orders for the new devices starting Dh500. The initial stock allocation of the Samsung S6/S6 Edge is expected to be “extremely limited in the first few weeks” according to Axiom.

“We anticipate massive demand for both of these handsets, as both series have been hugely popular here in the Middle East,” said Faisal Al Bannai, CEO, Axiom. “These are two of the most iconic devices ever created, and we only hope we can get enough models in to meet all the demand, with fans of both phones sure to love the latest designs,” he said.

Watch the official hands-on video here

UAE telecom operator Etisalat too has started registering consumer interest for the new Galaxy spearheads by asking users to register their contact details so the company can get back to them once they start taking pre-orders. On the other hand, du was yet to initiate a pre-order move at the time of writing this article.

For now, though, Apple’s iPhone 6 remains the hottest selling phone, helping the Cupertino-based tech giant capture a record 20 per cent market share in Q4 2014, up from 18 per cent a year earlier.

However, Samsung sure seems to have another couple of winners on its hands in the shape of Galaxy S6 and the Galaxy S6 Edge. Will it help Samsung bring back the customers and the smartphones leadership slot that it very recently lost to Apple? Watch this space.

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