Samsung requires something special and spectacular to take on the onslaught by Apple and its iPhone 6 and 6 Plus.
The South Korean firm is in no mood to take a back seat and if rumours are to be believed, it is planning to take on the competition with the launch of the new Galaxy S6.
Samsung, it is rumoured could totally revamp the design of the S6, introducing an all new glass and metallic design and importing the new curved edges from the Note Edge.
Rumours of Samsung abandoning its ‘plasticky’ back cover surfaces almost every year ahead of the launch of the new flagship.
Yet Samsung has invariably continued to retain it. And this time, again, reports are indicating something similar.
Initial reports claimed that Samsung could launch the new S6 with an all-metallic design – something similar to the Galaxy Alpha series.
The latest A7 sports an all metallic design and it is believed that Samsung could do the same to the S6.
However, according to a report by a Korean daily, the Galaxy S6 may not go for a fully metallic design, but opt for a glass and metallic cover.
What that means is that the new device could have a metal frame on the side, similar to what is found in the Note 4, and enclose the front and back with glass.
The report by the Korean tech site quotes a Samsung official and states that the S6 will have a mix of metallic and glass design, but also goes on to state that there could be two variants of the new flagship device – one Galaxy S6 and the other Galaxy S6 Edge.
The Galaxy S6 Edge will have a curved edge similar to the Note Edge.
There were even rumours that Samsung could introduce it on both sides of the device.
Samsung needs to come out with something really good to really take on the recent onslaught by Apple.
Latest reports indicate that the iPhone numbers has grown significantly in most markets.
The recent holiday season alone saw Apple selling more than 70 million devices across the globe.