The rivalry between Apple and Samsung is getting hotter.
Samsung, it appears, is in no mood to allow Apple to run away with a market share that has traditionally belonged to it – which is a smartphone within the price segment of around $300.
So, in response to a possible mini iPhone which Apple plans to name as iPhone Se, Samsung could come out with its own mini device, which could be as powerful as the Galaxy S7.
Apple has planned an event on March 21 and it is widely expected that the company would bring back its 4-inch iPhone with specs as powerful as an iPhone 6S.
The initial rumour of a possible Samsung device appeared on a Taiwanese website Apple Daily, (http://www.appledaily.com.tw/realtimenews/article/3c/20160314/815325/iPhoneSES7) where the report claimed that the Samsung mini could be as powerful as its latest flagship handsets with a curved screen.
According to the report, the mini version of Galaxy S7 will however have a slightly bigger display with a 4.7-inch screen with 720×1280 resolution.
The device will be powered by a Snapdragon 820 or Exynos 8890 processor, 3GB RAM and a 12-megapixel rear camera. Now these are similar specs of the Galaxy S7.
Moreover, this will not be the first mini version that Samsung has launched. The Galaxy series had its own mini versions with the S3, the S4 and followed it with the Galaxy S5 mini. However, the company surprisingly discontinued the trend last year with the Galaxy S6.
The new rumoured device will also lead a wide array of several other less than premium models that Samsung releases annually for various segments and at various price points.
In 2015, the company released more than 35 different variants compared to over 56 models in 2014. Samsung has devices starting at a price point of less than $100.
It will be interesting to see how much Apple plans to price the iPhone Se, though it is rumoured to be priced around $400.