Sharp eyes $1bn regional sales

Projects 45% sales growth in 2012 to reach $400m

Japanese electronic consumer major Sharp aims to boost its revenues from the Middle East, Africa and CIS region to $1 billion (Dh3.67 billion) by the end of 2014, backed by opening more offices and expanding product base, said a senior company official.

The company achieved $250 million (Dh 917.5 million) sales last year from the region and expects growth of 45 per cent this year to reach $400 million (Dh1. 47 billion).

“Our business grew by 45 per cent in the first eight months of this year in the Middle East, Africa and CIS (Commonwealth of Independent States) region. We also expect around same percentage of growth for the whole year,” said Kenji Okunaka, General Manager of Sharp’s Consumer Electronics Group.

Okunaka hopes the range of new LED TVs and other major products launched over the last couple of quarters will help achieve stronger growth this year and coming years. In order to strength its positions in the region, the company is in the process of opening offices in Angola, Cairo, Johannesburg, Jeddah and other major cities, he said.

On Monday, Japanese major launched 80 inch Aquos LED TV – priced at Dh36,000, and its latest Double French Refrigerator to the Middle East.

The company’s new offerings are its way to demonstrate a luxurious modern lifestyle to its UAE customers this Gitex. Sharp’s LED TV line-up offers unrivalled picture quality and impressive functionality exhibiting industry leading energy-efficiency. While its new Double French Refrigerator carves a niche in the high-end luxury kitchen segment with its bigger size, attractive functions and impressive specifications.

The full HD Japanese made panel, Sharp’s flagship 80 inch model provides more than twice the screen area of an average 55-inch TV. It features Sharp’s 4th Generation Quattron technology for better 3D viewing, plus direct LED backlighting and Aquo-motion Pro (240Hz) to decrease blur during fast-moving videos. It also boasts advanced Wi-Fi capabilities, which are further strengthened by Sharp’s smart TV interface, allowing customers to enjoy applications such as Facebook, Twitter and YouTube. The interface also allows customized preferences which allow users to send photos, music and videos wirelessly.

“Our Big AQUOS series fulfills the demand for bigger screens while maintaining affordable prices and energy-efficiency”, said Hiroshi Sasaoka – Chairman at Sharp Middle East FZE. “The 80-inch AQUOS LED TV meets the consumer’s need for bigger flat panel TV. It is stylish, offers stunning picture quality, sound quality and we are proud to introduce it for the first time to the Middle East”, said Sasaoka.


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