Tweet this: Instagram becomes Instavideo

Facebook takes a jibe at Twitter’s Vine by adding 15-second video feature

Following the lead of Twitter’s growing video-sharing app, Vine, social media giant Facebook has just announced that it is adding video to its popular photo-sharing app Instagram.

And while Vine allows users to add a 6-second clip, the Instagram video app has provision for an up to 15-second video clip, going one up (actually nine) on Twitter’s Vine.

“Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram,” Kevin Systrom Co-founder, Instagram, said in a blog post on Thursday.

“Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon,” he said, adding that users will be able to record and share 15-second clips by tapping a video icon in the app.

“Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera,” he said. The digital content-sharing site has also added a number of filters to the video app to add contrast, make them black and white or different hues, he said.

“You’ll also find that we’ve added 13 filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favourite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing,” Systrom noted in the post.

“We’re excited to see what the community will bring to video, whether it’s your local café showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favourite athlete taking you behind the scenes,” he wrote.

The Instagram update will allow iPhone and Android users to record and stitch together their clips to form a ‘collage’.

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