Video: Recognise Google? New logo online - Emirates24|7

Video: Recognise Google? New logo online

A journalist looks at the new Google logo at his work station in Washington, DC on September 1, 2015. Google on Tuesday refreshed its logo to better suit mobile devices that are supplanting desktop computers when it comes to modern Internet lifestyles. Google's logo keeps its four-color scheme but shifts to a soft sans-serif font. The company is also replacing the well-known blue lower case "g" icone with an upper-case "G" combining blue, green, red and yellow colors. The 17-year-old Internet company is keen to follow users of its online products onto new generations of Internet-linked devices such as smartphones, tablets, and watches. (AFP)

Google Inc  unveiled a redesign of its iconic logo on Tuesday, the fifth such modification since the search engine giant started in 1998, the company said in a blog post.

The revamped logo, displayed as a Google Doodle on its homepage, spells 'Google' in a sans-serif typeface, similar to the one being used by Google's newly created holding company, Alphabet.

The compact version of the logo, used to identify most of its apps, bids farewell to the little blue "g" icon and replaces it with a uppercase "G" colored in blue, red, yellow and green to match the full logo.

The new brand identity "aims to make Google more accessible and useful to our users", the company said in a blog post explaining the logo.

The new logo comes three weeks after the company's surprise move to create a holding company called Alphabet to pool its many subsidiaries and separate the core web advertising business from newer ventures like driverless cars. 
 

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