iPhones are known for cameras. In fact, the camera on iPhone6 and 6 Plus is considered one of the best compared to any other existing smartphones – except for camera sensors on Galaxy S6 and S6 Edge.
Last week, Apple finalised a deal to purchase LinX - a company known for manufacturing advanced sensors for camera - creating speculation that Apple could be planning a DSLR killer for its future iPhones.
The news was first reported by Wall Street Journal, which said Apple has acquired LinX Computational Imaging Ltd for about $20 million.
The technology adopted by LinX, according to its website, combines innovative image processing, advanced sensor and optics technology setting enabling low-light performance, HDR, refocusing, colour fidelity, shutter lag and many other features.
“LinX cameras are significantly smaller than any camera on the market today, leading the way to DSLR performance in slim handsets,” it said.
What’s more, the sensors can not only capture 2D images but also enable 3D image capturing.
Apple could well be testing the powers of the new technology and could well be aiming at taking on aggressive lead vis-à-vis Samsung whose Galaxy S6 and S6 Edge is considered to have a much better camera compared to the iPhone.
Smartphones have already significantly damaged the point-and-shoot camera market and its sales have drastically dropped.
Digital camera sales have dropped from about 122 million in 2010 to just 43 million in 2014 and is expected to slide further in 2015.
Nikon and Canon are already aware of the trend and have continued to fight the battle aggressively, improvising their DSLR range with new advanced features.
So, is the latest move competition enough for the likes of Canon and Nikon? If you are a professional photographer, the answer could be a big ‘no’. But for a vast majority of the population, the answer simply is a ‘yes’.