Will you buy an Apple Watch for Dh3,000?


The grey market in the UAE has priced the Apple Watch at Dh3,000, more than double its actual price, as UAE residents will have to wait for more than a month for the official release.

Apple Watch will officially go on sale in select markets starting on April 24. Apple has announced a list of nine countries where pre-orders start on April 10, and neither the UAE nor any other Gulf country is on the list.

But expect the watch to hit the UAE shores via the grey market on April 25 or within the next few days.

Several listings on Souq.com price the Sports edition at Dh3,000. An Apple Watch - 38mm Stainless Steel Case with Milanese Loop is priced at Dh5,600.

Online retailer Jadopado has given users the option to leave their details and be notified when the product is available. The site has not yet started taking pre-orders.

“It will definitely be here by the first week of May,” said an online retailer who did not want to be quoted.

According to him, the Sports edition watch will be shipped to Dubai and could well sell for a premium of about Dh300 to Dh500. “Expect it to be priced between Dh1,600 to Dh2,000 initially,” the source said, giving an indication that grey market margins could drastically reduce within days.

Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (Dh1,281) and $399 (Dh1,465); Apple Watch, available from $549 (Dh2,016) to $1,099 (Dh4,036); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (Dh36,729).

Apple on Tuesday announced that the Apple Watch will be available on Friday April 24 for customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US.

However, those interested can start previewing the watch at select retail stores in these markets and pre-order them online starting on April 10.

“Apple Watch will be available for preview, try-on by appointment at Apple’s retail stores, and available for pre-order through the Apple Online Store,” the company said in a statement.

Although Apple has not officially announced when it plans to roll out the new watch in other markets, the second phase of the rollout could include the UAE.

The iPhone 6 and 6 Plus were both officially available in the UAE within a month after their global launch last year.

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