Yahoo! joins tablet craze with digital newstand

Yahoo! is building a digital newsstand called "Livestand" that will turn tablet computers into personalized magazines rich with stories, images and video suited to individual tastes.

Livestand will launch later this year with content from Yahoo! websites along with an undisclosed array of partners, chief product officer Blake Irving said on Thursday.

"The magazine knows what type of story you are reading; it privately knows where you are and where you've been," Irving said while briefing reporters on Yahoo!'s plans.

"What we are building is really device and operating system agnostic," he said.

"Tablets allow beautiful execution, and we will bring it into smaller forms down to mobile phones and then port it to PCs (personal computers) and TV."

Livestand is intended as a platform to allow magazine or newspaper publishers big or small to deliver content matched with the interests of people who log into the Yahoo! online venue.

"It's a digital newsstand, your digital newsstand," Yahoo! vice president of mobile product management Irv Henderson said while demonstrating Livestand.

"The more you use this, the better it is at telling what you are interested in."

Livestand will focus on tablet computers at launch, with Yahoo! keen on the soon-to-be released Honeycomb operating system that Google is developing for those types of devices.

Digital magazines will be ad-supported, with Yahoo! sharing in the revenue with publishers, according to Henderson. The platform will eventually allow publishers other money-making options, including subscriptions, he said.

Print Email