Al Basel and Raffles in consultancy agreement

 

   

Al Basel Consultancy, a member of Al Basel Group, and Raffles Dubai, have signed a consultancy contract that will boost Raffles Dubai’s business portfolio in the Middle East.

The new agreement is part of Al Basel Consultancy’s strategy to partner with prestigious business organisations to strengthen its reputation as a premier consultancy firm in the region.

Under the terms of the agreement, Al Basel Consultancy will leverage its extensive regional network, well-placed connections and deep knowledge of the regional market to create awareness of the Raffles brand and deliver more business opportunities, particularly in the GCC market.

The co-operation also takes advantage of the excellent performance of the tourism sector, which accounts for up to 28 per cent of Dubai’s gross domestic product, presenting excellent growth prospects to key hospitality players.

“Al Basel Consultancy has prepared a portfolio of premium services specifically designed to increase market visibility for Raffles Dubai in the Middle East, particularly in the Gulf’s hospitality sector,” said Basel Al Kasem, CEO, Al Basel Consultancy.

“This agreement aims to aggressively promote the Raffles Dubai brand in key markets in the Middle East region through our extensive network of partners and high-profile connections.

 

“Raffles Dubai can also greatly benefit from Al Basel Consultancy’s intimate knowledge of the regional temperament, which will help Raffles pinpoint high-yielding market segments and boost its competitive edge,” said Al Kasem.

Hagop Doghramadjian, GM, Raffles Dubai, said: “This agreement manifests our strong belief in the expertise and competency of Al Basel Consultancy to deliver the results that we require.

In this highly critical market, the premium value offered by a highly reliable consultant is beyond measure, and Raffles Dubai trusts that Al Basel Consultancy has the right tools to improve our business value in this specific region.”

 

The full range of services to be offered by Al Basel Consultancy includes general business consultations, partnership opportunities, market consultancy, advising on marketing tools, consultations to sell or buy shares, targeting important GCC events and advice and due diligence in all aspects of Raffles Dubai’s business.

Located adjacent to Wafi City, the legendary Raffles Dubai is the latest destination and the only branch in the Middles East of Raffles Hotels & Resorts, a worldwide collection of luxury hotels and resorts.
 

Built in the shape of a pyramid, Raffles Dubai offers 248 opulent suites, including two royal, four presidential, 24 landmark and 24 diplomatic suites.

It also features the distinctive, one-hectare Raffles Botanical Garden, which depicts the four elements of life – earth, wind, fire and water – promising an enchanting experience to all visitors. Culinary preferences at Raffles Dubai span the globe through its 11 food and beverage outlets, while it also offers excellent health and fitness facilities with the Raffles Amrita Spa.

 

Raffles Dubai is part of Raffles Hotels & Resorts’ seven branches all over the world, including Beijing and California, while a total of 13 branches are under development, including branches in France and the Maldives.

Raffles also plans to open numerous new hotels in several key cities in the Middle East.Al Basel Consultancy is the newest member of Al Basel Group, which has a number of business interests in various sectors in the UAE and in the GCC.