Technology logistics firm Aptec has been appointed distributor for VMware virtualisation software in the Middle East and North Africa (Mena).
Virtualisation enables one computer do the job of multiple computers by making it possible to run a number of operating systems and applications on the same machine at the same time.
"VMware is a strategic partnership for us, helping us build our one-stop-shop concept by offering virtualisation solutions to our partners so that they, in turn, can offer complete solutions including support and services to their customers.
"VMware virtualisation has become a standard platform for companies of all sizes. VMware offers the leading and proven products to enable customers to reduce capital and operating expenses, ensure business continuity, strengthen security and lower carbon emissions."
VMware's Mena Regional Manager Ghassan Darri said: "As interest for our virtualisation continues to grow, Aptec has the right skill set and personnel to provide customers with the products and services they need, from deploying centralised virtual desktops to managing and automating data centres.
"Together with VMware's leading virtualisation platform, Aptec will offer its expertise to leading Middle Eastern and North African organisations seeking a new level of cost-effective information technology."
Ilyas Mohammed, Business Unit Manager for Software at Aptec, said the company would be working closely with VMware to train partners and help them kickstart the sales process as well as offering education on the benefits of VMware virtualisation.
Aptec will recruit partners and participate in VMware programmes including the scheme designed to reward partners for investing in selling the software firm's products and solutions.
The programme rewards partners with a combined up-front discount and back-end rebate , registering new opportunities and influencing deals that might be closed by someone else.
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